Is a personal branding photoshoot a good investment for my business?

I get a lot of questions about personal branding photo shoots – why people come to me for them, the benefits involved, and what the shoot process is like for those less comfortable in front of the camera.

As a photographer who does a lot of personal branding photo shoots, and think they’re really underrated by a lot of business owners, I thought I’d give you some answers.

What is a personal branding shoot?

Pretty much as the name suggests, a personal branding shoot is a photo shoot that captures the people behind a brand, their brand values and some of the crafting processes. 

And what’s the point?

Well, most brands focus on photographing their products and talking about their services. This is very important, of course, but ultimately you are your company’s greatest asset. You had passion, a vision, you made it a reality, and work damn hard every day to provide your customers with lovely things or lovely services. 

Your customers, and prospective customers deserve to see that. More than this, people like to know who is behind your brand too. Especially us younger, millennial customers – we want to hear the brand story and the people who make our favourite products, not deal with faceless companies.

The many benefits of a personal branding shoot

Enhances your online presence

You will have plenty of images, which you can use to plan your social content for months to come – never having to worry that you’ve nothing new to post. A good mix of portraits and lifestyle shots give you variety while you tell the unique story of your business. 

Instant website upgrade

Most people will make a judgement on your website after 3 seconds. Take it to the next level with polished yet authentic photography of you or your team. Or if you don’t have the time for a brand-new website, new photos can give your website an instant makeover.

Puts a friendly face to a name

Seeing who you are, and getting a flavour of your passion and personality, helps customers and prospects connect with you and develop trust in your brand. People are more likely to invest in trustworthy businesses.

Truly versatile assets

Whether you want a feature in a local magazine, want your Instagram to look its best or want to get an interview, having quality personal photography to hand is so useful for a number of purposes.

Strengthens your brand identity

You’ll have a whole bank of images showing different sides of your personality and different aspects of you at work, all using your brand colours. From these, you can choose your favourites that tell your story.

Boosts your confidence

You’re not a model – I understand. But photographers who specialise in brand photography, like me, know just how to capture your authentic self while making you look your absolute best. From my experience, whenever clients see the finished photos they’re grinning from ear to ear and love to see themselves doing what they do best. 

My personal branding packages

Whenever a client books a personal brand shoot with me, I start with a consultation where I can learn about them, their business and what they stand for.

On shoot day, I capture clean, authentic photographs that tell their brand’s story, communicate their passion and show their dream clients who they really are.

Afterwards, I give clients a bank of fresh portraits and lifestyle shots, perfect for their website, social media and networking platforms.

Sound good? 

Check out my personal branding portfolio and packages here - https://www.megangisborne.com/personal-brand

Please do get in touch, I’m only too pleased to chat through a package that works for you. 

Plus, as we’re all going through a hard time, I’m offering a 10% discount to everyone who books with me by 20th April 2020.

Meg x